Influenced by the Surrealist Movement, we created animated assets to represent Matebook X as a beautiful artefact through which the conditions of dream and reality merge with a world with borderless imaginations - several easy to watch content that engaged with an unquiet audience.
We’ve repositioned the product as a gateway to a new lifestyle by creating the tagline "Reframe”, to urge customers to change the way sports are viewed. To bring the idea to life, we produced a short film using stop motion to show the characters in transformation.
